The 21-Day World Building Challenge

Begins September 5th · $197

What's inside the challenge

90-minute live kickoff call - September 5th. We build your foundation and map out your world building framework together.

21 daily drops. One focused lesson and one challenge every single day. We're not even taking weekends off. Each day adds another layer to your customer world.

Mid-challenge live call. Once you're already in motion, we come back together, troubleshoot whatever's gotten muddy, answer your questions, and sharpen your direction.

The full behind-the-scenes breakdown of both of my Etsy shops. The products, the customer research, the branding, the language decisions, the things I followed, the things I ignored, and the customer feedback that changed what I made next. You'll watch me reverse engineer my own worlds — including how one idea I had back in 2014 turned into an entire world.

Lifetime access to all of it. Do it live with us in September or go at your own pace later. It's yours either way.

Where you'll be on day 21

You'll know the world you're building.

You'll know who lives inside it.

You'll know which sub-niches belong there, and where the data says to go deeper.

And you will not be bouncing around Etsy wondering what random niche to try next.

Who this is for

If you don't have a shop yet or not many listings up - this is the prime time to learn it. You get to build it right from the beginning instead of untangling it later.

If you're experienced with hundreds of listings - this applies to you just as much. There is no stage of an Etsy shop that world building can't transform.

Every daily challenge is quick, digestible, and doable no matter how busy you are.

The details

Everything above is a $1,485 value. 

You're paying $197. One time.

Doors are open now and we begin September 5th. I'm not certain how long I'll keep them open.

$197 one-time payment · Lifetime access · Begins September 5th